Step 3: Target group/Customer Segments
Customer segments are the community of customers or businesses that you are aiming to sell your product or services to Customer segments is one of the most important building blocks in the business model canvas for your business, so getting this building block right is key to your success. Without profitable customers, no company can survive for long.
In order to better satisfy customers, a company may group them into distinct segments. Each segment may have a different need and may be targeted using different channels.
Questions to be asked:
- Who are your target groups? For whom are we creating our
product/service. Is it a particular niche or is it more general?
- List the three-top target groups that you have.
- Is there any age limits (Remember that depending on the
target group, it will depend on what advertisement measure you
will use.
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