Step 1: Description of the Problem
A business is generally created as a solution to a problem that exists in the society. A social business is created to address a social problem that the society and the people are facing. When thinking about this you can ask yourself the following questions:
- What is the issue that you want to solve?
- Why do you see this issue as a problem?
- Is this issue a problem to a small segment of society or to society in general?