Step 8: Customers Relationships
Customers relationships refers to the type of relationships a company establishes with its customers. A company should clarify the type of relationship it wants to establish with each customer segment. Relationships can range from personal to automated.
Customer relationships may be drive by the following motives:
- Customer acquisition
- Customer retention
Questions to be asked:
- What type of relationships do we want with our customers?
- How will we start and maintain them?
- How costly are they?
- What are the benefits of such relationships?
English 
Croatian 
Maltese